Marsekal Adjie Dirgantara
Marsekal Adjie Dirgantara
01 — Opening

Creative lead for brands that have to perform.

Fig. 01Marsekal Adjie Dirgantara
Portrait of Marsekal Adjie Dirgantara
Now showing01
Disciplines04
  • 01Film↗
  • 02Content series↗
  • 03Campaigns↗
  • 04Performance ads↗
Based inID

Jakarta & Bekasi,
working with teams anywhere.

--:--Local time, WIB (UTC+7)
Creative LeadPortfolio — Vol. 2026Scroll

Making brands worth watching since 2021.

I'm Marsekal, a creative lead for brands that need their content to work as hard as their sales team. Five years in production, the last three on the agency side, running a 14-person team across 24 brands, from Astra and Komatsu to a medicated plaster and a pair of glasses.

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Brands I've worked with

Latest work

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Curious, fast, measurable. I make films, series and campaigns for brands that want work that feels alive, a team that gets it right away, and numbers that prove it.

Who I work with

Industrial and automotive groups, schools and universities, public institutions, and consumer brands that sell in a feed. Different audiences, one standard: an idea you can say in one line, a format a team can repeat, and a report at the end of every month.

How I work

01Find the insight

Read the audience, not the brief. Check what the platform rewards. Pull last month's numbers before the first idea.

02Craft the idea

Write it as one line, then turn it into a series a team can ship every week.

03Make it at scale

Brief templates, capacity planning, shoots inside plants and campuses, two review checkpoints.

04Measure what matters

GA4, Looker Studio, Meta and TikTok Ads. One report per client per month, fed into the next brief.

Experience

  • Adorable MediaJan 2024 — Oct 2026
    Project & Content SupervisorFeb 2025 — Oct 2026

    Led the 14-person production team across 24 brands. Owned workflow, plant-shoot budgets and client reporting. Built the central workflow for the ASTRAtech and Astra International retainers.

    Creative Project Specialist & Content CreatorJan 2024 — Jan 2025

    Assistant director and editor on the ASTRAtech Meister film. Built Ilamos Pasifik's troubleshooting video library. 120+ video assets.

  • PT Terrakon Anugerah GemilangJul 2022 — Jan 2024
    Motion Graphic Designer & Video Specialist

    150+ architectural visualisations and walkthrough films for property launches and Meta Ads.

  • PT Afco Mahakarya HutamaAug 2021 — Jun 2022
    Social Media KOL & Operations Specialist

    Ran 1,200+ creator partners. Built a tracking and bot-fraud audit system that cut weekly admin from 20 hours to 4.

Brands

Automotive, industrial & energy

Astra International
Brenntag
Daihatsu
Komatsu
Ilamos Pasifik Indonesia
Anugerah Nirmana
Omega Taiyo Teknologi
Artha Daya Coalindo

Education & public sector

ASTRAtech
President University
TeachCast × Cambridge
Kementerian Kehutanan RI

Consumer, retail & tech

Koyo Takahi
Maccini
Ticketmelon
A Hot Hideout
StaffAny