Marsekal Adjie Dirgantara

Creative lead for brands that have to perform.

I lead content series, campaigns and ads for brands like Astra and Komatsu, and report on every one of them.

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Jakarta & Bekasi, working with teams anywhere
Portrait of Marsekal Adjie Dirgantara
Creative LeadPortfolio 2026Scroll

I build brands with the teams behind them.

I'm Marsekal, a creative lead for brands that need their content to work as hard as their sales team. I've spent five years in production, the last three at an agency, running several teams and brands at once: Astra and Komatsu, plus clients in education, the public sector, retail, consumer health, F&B, tech and entertainment.

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Brands I've worked with

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Problem first. Before I make anything, I want to know who it's for, why they'd care, and how we'll know it worked.

Who I work with

Industrial and automotive groups, schools and universities, public institutions, and consumer brands that sell in a feed. Each audience is different, but every project gets the same standard: an idea you can say in one line, a format a team can repeat, and a report at the end of every month.

How I work

01Find the insight

Start from the audience and last month's numbers before the brief. Check what the platform actually rewards.

02Craft the idea

Get it down to one line, then build a format the team can ship every week.

03Make it at scale

Brief templates, capacity planning and two review checkpoints, so everyone on a plant or campus shoot knows what's due and when.

04Measure what matters

GA4, Looker Studio, Meta and TikTok Ads. One report per client each month, and what it shows goes into the next brief.

Experience

  • Adorable MediaJan 2024 to Oct 2026
    Project & Content SupervisorFeb 2025 to Oct 2026

    Led the production team and owned the workflow, plant-shoot budgets and client reporting. Built the central workflow for the ASTRAtech and Astra International retainers.

    Creative Project Specialist & Content CreatorJan 2024 to Jan 2025

    Assistant director and editor on the ASTRAtech Meister video. Built Ilamos Pasifik's troubleshooting video library.

  • PT Terrakon Anugerah GemilangJul 2022 to Jan 2024
    Motion Graphic Designer & Video Specialist

    Architectural visualisations and walkthrough videos for property launches and Meta Ads.

  • PT Afco Mahakarya HutamaAug 2021 to Jun 2022
    Social Media KOL & Operations Specialist

    Ran the company's creator partner network. Built a tracking and bot-fraud audit system that cut weekly admin from 20 hours to 4.

Brands

Automotive, industrial & energy

Astra International
Brenntag
Daihatsu
Komatsu
Ilamos Pasifik Indonesia
Anugerah Nirmana
Omega Taiyo Teknologi
Artha Daya Coalindo

Education & public sector

ASTRAtech
President University
TeachCast × Cambridge
Kementerian Kehutanan RI

Consumer, retail & tech

Koyo Takahi
Maccini
Ticketmelon
A Hot Hideout
StaffAny